Korean Cultural Center
Banner Advertising
Banner ads are a popular form of on-line advertising. Properly
utilized, banner ads can generate significant Website traffic
and become a revenue source for the company. It also provides
KCCLA with significant advertising space for sponsorship institutions
and/or companies.
Static Banner Ads:
Our custom designed one frame static ads allow you to try
banner advertising without a lot of commitment. Static banner
ads adhere to the following format:
- 468 X 60 pixels
- gif format
- no more than 10KB in size
Animated banner ads:
Our 3 frame custom animated banner ads let you become more
creative with your advertising. Animated banner ads adhere
to the following format:
- 468 X 60 pixels
- animated gif format
- no more than 20KB in size
Targeted E-mail list
Targeted e-mails are a powerful way to generate awareness
and response, (in our case traffic). A targeted mass e-mail
can include a digital coupon, news information or promote
some of the sites exclusive features. E-mail lists are available
from a variety of sources. Mindlinq can assist in the development
of targeted lists based on gender, age group, income bracket
or proximity to KCCLA.
Establish Brand Loyalty
Once we've established a consistent traffic flow to the Website,
we must offer dynamic content, loyalty programs and online
exclusives that will entice and encourage users to return
to the site.
Analyzing and Refining
This phase of our marketing process includes analyzing the
most accessed pages, the most accessed site navigation routes
and even the top exit pages of the site. We can use this information
to develop specific site campaigns and to refine the top exit
and accessed pages to keep them dynamic.
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