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The Korean Book Center
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The international book retailer, since 1928, stepped into the modern age with online services. We designed their web site with the specific intent of targeting their consumer market, Korean language speakers and readers. We devised and programmed a unique consumer shopping cart that, not only tracks additions and purchases as site users navigate the company's extensive inventory, but also is visible at all times which allows buyers to make immediate changes or acquisitions. And in order to complete The Korean Book Center's acceleration into the global market, we provided the company with a new logo, corporate identifiers, and developed new branding materials that establish a change in identity while maintaining its strong ties to tradition and culture.
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