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Destination RX
A provider of objective, unbiased product and price information for thousands of items from hundreds of health-related Web sites, DestinationRx services are intended to provide the consumer with the best, most cost-effective health product shopping experience possible. Services include reliable, pertinent drug information, including benefits, side effects and interactions. DestinationRx needed a full, robust and functional site with all features inherent in its home page, as well as a crawl function to facilitate price searches. Most importantly, the site required simple design and functionality and a strategic ambience, crucial to conveying a feeling of warmth and trust. After identifying the key factors of the DestinationRx business model and developing a comprehensive creative plan, mindlinq began the brand-building process and the Web site design. Ultimately, mindlinq professionals combined the latest, most appropriate technologies with dynamic branding and site design to realize the e-business and marketing goals of DestinationRx in a single, comprehensive solution.
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